We are committed to respecting the privacy rights of our customers and visitors, and this Privacy Policy explains how we collect, use, and share personal information.
This Privacy Policy governs how Pete IP, LLC and its affiliates (“The Pete Store,” “Company,” “we,” “us,” or “our”) use, maintain, and disclose information from customers and other users (each, a "User") of the http://www.thepetestore.com website ("Site") and any Company websites that link to this policy. This Privacy also extends to information we may collect when you visit the Company’s physical locations. This Privacy Policy does not apply to third party sites or Company websites that have their own privacy policy.
- California Residents: You may have additional rights under the CCPA. See our "California Privacy Policy" for more details.
You may have additional rights under applicable state law or if you're outside the United States under your region’s privacy laws. Please see additional information below.
Scope of This Policy
This policy applies to personal information collected via our website, mobile applications, and our physical dealerships. It covers interactions such as visiting our site, purchasing parts and trucks, and submitting orders online. We reserve the right to make changes to this policy. Updates to the policy will be posted to this page so that you may remain informed about what information we collect, how we use it, and under what circumstances we disclose it.
By visiting this website, you agree that we may collect and use the information as stated in this Privacy Policy.
1. Information We Collect
We do not automatically collect personally identifiable information (such as email addresses), and we do not attempt to link the information collected to individual users. In general, you may access this website without providing any personal information. Our servers collect general information about each visit and aggregate this information with similar information to create website logs, which we use to evaluate and improve our website. However, if you accept the use of cookies and similar technologies that control the use of online data shared with third parties, the above disclosure regarding anonymous information may not apply. In such cases, your data could be combined or linked in ways that might identify you.
1.1. Personal Information You Provide
We collect personal information that you provide, including but not limited to:
- Name, contact information (address, phone number, email)
- Billing and shipping details
- Payment information
- Account registration details
- Credit application information (processed through third-party credit service providers)
- Communication preferences
1.2. Automatically Collected Information
We may automatically collect certain information when you visit our website or use our services, using cookies, tracking pixels, and analytics tools like Google Analytics. This may include:
- IP address, browser type, device type, and operating system
- Pages visited, browsing history, and interaction with the website
- Geolocation data
- Engagement with our website and ads
For more details on how Google may use your information, visit Google's Privacy Policy.
1.3. Third-Party Analytics and Advertising
We use third-party services such as Google Analytics and Google Signals to understand user behavior and improve customer experience through targeted advertisements.
1.4. Third-Party Websites and External Links
This policy applies solely to our Company’s website and does not cover third-party websites linked from our platform. As mentioned, we may share information gathered from our website with affiliates or third parties. While we expect these parties to protect your privacy according to our standards, we cannot guarantee their adherence.
2. How We Use Your Information
2.1. Business Operations
We use your personal information for the following business purposes:
- Fulfilling orders for trucks and parts
- Processing payments
- Providing customer support and responding to inquiries
- Communicating product updates, promotions, and news
- Managing your account and purchase history
2.2. Credit Application Processing
When you apply for credit at our physical locations, we collect and share your personal information with a third-party credit application services. When you apply for credit online, the third-party provider collects and processes your credit application through their site. The processing of your information and credit application by the third-party is governed by its privacy policies. We share only the necessary information for credit evaluation.
2.3. Marketing and Personalization
We may use your information to deliver personalized marketing content or recommend products based on your previous purchases or browsing activity. You can opt out of marketing communications at any time by contacting us at [email protected].
3. Sharing of Information
3.1. With Service Providers
We share your personal data with trusted third parties, such as:
- Credit application service providers
- Payment processors
- Shipping and logistics providers
- Marketing and advertising agencies
- Website hosting and analytics services
These service providers are bound by contract to safeguard your personal information and use it solely for the intended purposes. Although we anticipate that these third parties will uphold your privacy in line with our policies, we cannot guarantee their compliance.
3.2. Compliance with Legal Obligations
We may disclose your personal information if required by law or to comply with a legal process, law enforcement request, or to protect the rights and safety of The Pete Store, its employees, or customers.
4. State-Specific Privacy Laws
4.1. California Consumer Privacy Act (CCPA)
If you're a California resident, you have the following rights under the CCPA:
- Right to Know: Request details about the personal information we collect and how we use it.
- Right to Delete: Request deletion of your data, subject to certain exceptions.
- Right to Opt-Out: Opt-out of the sale of your personal information.
- Right to Non-Discrimination: No discrimination for exercising your privacy rights.
For details, visit our "California Privacy Policy" section.
4.2. Additional State Law Protections Consumers
This section supplements our Privacy Notice and applies to consumers as defined under the applicable state laws. It describes how we collect, use, and disclose personal information in accordance with these laws.
We collect personal information in the following categories as indicated below, and the specific pieces of information collected about you may vary based on your interactions with The Pete Store. Personal information does not include deidentified or aggregated data.
Category of Personal Data |
Purposes for Collection, Use, and Disclosure |
|---|---|
(1) Identifiers (e.g., name, email, address, phone number, driver’s license number) |
To develop, improve, and provide our products and services (e.g., customer service, vehicle service, warranty, recalls), promote co-branded services and products, and operate our business. |
(2) Personal Information (e.g., phone number, financial information) |
To develop and provide services, facilitate payments, prevent fraud, process transactions, and comply with legal obligations. |
(3) General Demographic Information (e.g., age, marital status, gender, veteran status) |
To improve services, conduct research, and promote joint marketing and product offerings. |
(4) Commercial Information (e.g., purchase history) |
To improve services, fulfill orders, process payments, and conduct marketing. |
(5) Internet Activity (e.g., IP address, browsing data) |
To monitor website interactions, troubleshoot, improve services, and comply with legal requirements. |
(6) Telematics Data (e.g., geolocation, odometer readings, vehicle performance data) |
To provide services such as vehicle monitoring, manage warranty and recalls, and meet legal and business obligations. |
(7) Inferences (e.g., preferences based on personal data) |
To enhance product offerings, deliver personalized content, and assess product interest. |
(8) Professional/Employment Information (e.g., job title, employer) |
To manage services, fulfill legal requirements, and operate our business. |
Sharing of Personal Information
We do not "sell" your personal information in the traditional sense. However, we may share the information listed above for the purposes of targeted advertising. You have the right to opt out of such sharing.
We may disclose personal information to:
- Service providers
- Third parties as directed by you
- Data aggregators
- Manufacturers of the vehicles or products you purchase.
We may also deidentify your personal information and disclose this deidentified data as permitted by law. Deidentified information is not used to identify you again unless required by law.
Your Rights
You may have the following rights under applicable state laws:
- Right to Access: You can request access to personal information we have about you.
- Right to Correct: You can request that we correct inaccuracies in your personal information.
- Right to Delete: You can request the deletion of personal information collected from or about you.
- Right to Opt-Out of Targeted Advertising: You can opt out of the use of your personal information for targeted advertising by adjusting your cookie preferences via the "Cookie Settings" link at the bottom of this page.
- Right to Opt-Out of Sales: You can opt out of any sale of your personal information.
- Right to Opt-Out of Profiling: You can opt out of profiling, as defined under the applicable state law, where such profiling may affect you legally or similarly.
To exercise any of these rights, please visit the "Cookie Settings" link in the footer of this page or contact us directly at [email address] or [phone number].
5. International Privacy Considerations
While we do not market our site outside of the United States, we recognize that visitors from around the world may be able to access our site.
5.1. International Users’ Rights
If you're outside the U.S., you may have certain rights under your region’s privacy laws, including:
- Right to Access: Request access to the personal data we hold about you.
- Right to Rectify: Request corrections to any inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data, subject to legal exceptions.
- Right to Restrict Processing: Limit how we process your personal data.
- Right to Object: Object to the processing of your data for marketing purposes.
- Right to Data Portability: Request your data in a structured, commonly used format.
To exercise these rights, contact us at [email protected]. We will respond according to applicable legal timelines.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website, personalize content, and monitor performance. You can control cookies through your browser settings but disabling them may affect website functionality.
7. Data Security and Retention
We take appropriate measures to secure your data from unauthorized access, alteration, or destruction. We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy and comply with legal obligations.
8. Updates to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or relevant laws. Any updates will be posted on this page with the "Last Updated" date.
9. Contact Us
If you have any questions or wish to exercise your data rights, contact us at:
The Pete Store
Attention: Legal/Privacy
2441 S. State Road 7
Fort Lauderdale, FL 33317
954-745-1704
[email protected]
Last Modified: October 28, 2024